Five key insights. Five best practices

Shannon believes that ranchers should be open to embracing new technology, tools and research.

Shannon’s key insights:

1. I love what I do because every day is different. I get to work in some of the most beautiful places in the country, and I also work with an amazing team of people.
2. Helping a rancher or land manager solve a problem through the research I do is what makes this such a rewarding career.
3. I have been studying cheatgrass and other invasive weeds for years. Seeing the difficulties ranchers face and knowing we can help them protect and restore their land is what ultimately inspired me to join the Envu Range & Pasture team.
4. In this role, I have the opportunity to work with people from so many different backgrounds. From ranchers to academics to consumer groups, I have learned everyone has different experiences that shape their perspectives. Being aware of these differences when interacting with people allows me to keep an open mind.
5. Rangeland is personal and important to ranchers. It is a really special experience to help ranchers restore their rangelands with Rejuvra® herbicide so they can pass their land down to the next generation.

Shannon’s best practices:

1. Embrace new technology, tools and research.
2. Find a good applicator you trust.
3. Commit to stewardship for the long term.
4. Your land is your most important asset, so do not take it for granted.
5. Educate others about why stewardship is important.